This year CESAB is celebrating 80 years since the start in Bologna, Italy 1942, and we’ve made their European anniversary campaign, spanning five languages, now on display in most European countries.
The company was started in Bologna, Italy; a city famous for other motor vehicle heritage like Ferrari, Lamborghini, Pagani, Ducati and Maserati.
We’ve deigned anniversary graphics inspired by CESAB’s logos from the 1940’s and 50’s. The images use tension and contrast of current color images we’ve photographed, and archive images from the 40’s and 50’s.
Images always appears in pairs or fours, to use the contrast between green color and warm faded grayscale, and between new and old.
These pairs or quarters are intersected by the anniversary graphics in white, splitting old and new, with wings joining both surfaces. Current corporate graphics and typography are added.
As a crew of only two persons, we’re very proud to have been chosen instead of the large European agencies, to create a global, important and proud campaign for CESAB!